MINIMALIST, HIGH-QUALITY BACKPACKS DESIGNED FOR WOMEN

WHO CARRY ONLY WHAT MATTERS.

 

 BE THE FIRST TO CARRY RÜVA AND RECEIVE A SPECIAL FOUNDER-ONLY OFFER. 

 

RESERVE MY RÜVA

RÜVA Core

Eco-Luxe Day Pack – Women’s Edition

Roam Light. Carry What Matters.

Designed for the modern woman who values both intention and style, the RÜVA Core is a minimalist day pack crafted to help you move through life with ease. Made from soft, sustainable materials and tailored with quiet sophistication, this backpack is your calm companion for everyday transitions — from city errands to weekend escapes.

With a soft-structured silhouette, tone-on-tone finishes, and thoughtful interior compartments, RÜVA Core keeps your essentials organized without the bulk. It’s comfortable, breathable, and built to last — designed to elevate your daily rhythm while grounding you in what really matters.

Details & Features

Elegant, minimalist design with clean lines and a soft hold

Eco-conscious materials: GRS-certified canvas + recycled lining

Padded laptop sleeve fits devices up to 14”

Three internal pockets for effortless organization

Lightweight build (under 800g) with adjustable padded straps

Tone-matched interior and premium curved zipper hardware

Plastic-free, ethically made, and built for intentional living

 Approximate size: 38cm (H) × 28cm (W) × 13cm (D)

Available in Four Earth-Inspired Tones

SANDSTONE CREAM

EUCALYPTUS GREEN

CHARCOAL SLATE

TERRACOTTA CLAY

Soft. Minimal.

Earthy elegance.

Refreshing. Grounded.

Calming.

Sleek. Modern.

Versatile.

Warm. Soulful.

Adventurous.

SANDSTONE CREAM

Soft. Minimal.

Earthy elegance.

EUCALYPTUS GREEN

Refreshing. Grounded.

Calming.

CHARCOAL SLATE

Sleek. Modern.

Versatile.

TERRACOTTA CLAY

Warm. Soulful.

Adventurous.

ABOUT RÜVA

RÜVA was created for women who want to move through life with more clarity, calm, and purpose — without carrying the weight of everything, all at once.

We design minimalist, high-quality backpacks that support intentional living. Whether you're heading to work, walking through the city, or taking a weekend escape, RÜVA helps you carry only what matters — beautifully.

Each piece is thoughtfully crafted to feel light, structured, and quietly stylish — combining function, simplicity, and presence in every detail.

This isn’t just about bags. It’s about making space — for freedom, for movement, for you.

Roam light. Carry what matters.

OUR PHILOSOPHY

"As women, we often carry more than we need — in our bags, in our schedules, in our minds. RÜVA is my way of saying: there’s a lighter way."

Cláudia Paula, RÜVA's Founder

OUR MISSION

To create products that feel good to carry — for your bag, your mind, and the world around you.

YOUR BAG

Minimalist, high-quality backpacks that are functional, lightweight, and beautifully simple — made to carry only what matters.

YOUR MIND

We believe less clutter means more clarity. Our pieces support a calmer, more intentional way of moving through your day.

YOUR WORLD

 We prioritize sustainable materials, ethical production, and timeless design — because caring for the planet is part of carrying consciously.

Roam Light.

Carry What Matters.

Download The RÜVA Way Guide

A three-part reflection designed to help you reconnect with what matters most and release what no longer needs to be carried. 

You’ll receive the free guide and 20% off your first RÜVA backpack — just for signing up.